Wednesday, November 17, 2010

Middle schools treated to Milk Rocks concerts

The gyms at Rolland-Warner and Zemmer middle schools rocked last week as students were treated to concerts by national recording artist Britney Christian.


The November 9 concerts were part of the “Milk Rocks” tour that visited Michigan last week to promote the benefits of milk as a healthy alternative to less-nutritious beverages. The singer and her band set up for a morning concert at Zemmer, followed by an early afternoon concert at Rolland-Warner.

The concert was presented by Prairie Farms Dairy, Chartwells School Dining Services, which serves breakfast and lunch to students in the Lapeer Community Schools, and Evergreen Packaging, the nation’s largest producer of school milk cartons.

Christian is the official spokesperson for “Milk Rocks,” which stresses the benefits of a healthy, active lifestyle and promotes milk.

Christian says she is very pleased to represent a product and a cause she believes in. “I’m really excited to be able to promote my music in a healthy way, and set a good example for others,” she says.

Premier banjo and guitar manufacturer Epiphone is a sponsorship partner in the campaign. The company presented custom Milk Rocks guitars to the music programs at both Zemmer and Rolland-Warner. Ten selected students also got a chance to get an inside peek at the Gibson tour bus that is used for the Milk Rocks concert tours.

Christian is a 20-year-old singer/songwriter from Southern California. She has more than 92,000 fans on MySpace and a tour schedule that takes her across the country as the spokesperson for the national "Milk Rocks" campaign. She is the winner of the Next American Star and her songs have been featured on MTV, Laguna Beach, Ghost Whisper, The Biggest Loser, Guiding Light and Radio Disney. She was seen on Disney's High School Musical: Get in the Picture and the Dreamworks/Nickelodeon film Hotel For Dogs.

For a look at photos from the concert, please visit: http://picasaweb.google.com/LapeerCS/MilkRocksAtMiddleSchools#